A movement for getting more bodies moving more often. In schools, parks and leisure centres, free at the point of entry, run with the NHS and Sport England.
The work is participation, not performance. It is measured in hours moved, meals shared, friends made.
Free programmes in every borough. Football, athletics, swimming and informal play in schools, parks and community spaces. Run with GLL, Better and the FA.
See the programmes →Curriculum-aligned material with the Department for Education and the FSA. Nutrition, sleep, mental health. Taught honestly, without scaremongering.
Curriculum and resources →A free members area to track your own progress, at your own pace. Considered apparel and hydration. A premium tier for athletes who train year-round.
See the programmes in the members area →The single statistic that started this work. Childhood obesity is the leading driver of long-term NHS cost.
An hour a day, every school day. Not aspirational: the WHO floor for children aged 5 to 17.
A government commitment. We are one of the delivery partners; we hold ourselves to the same number.
The full evidence base is published openly on the Movement page: sources, methodology and partner-reviewed targets.
Read the evidenceMembership is free, for life. The only thing we ask is that you show up.
Search your postcode and we'll show every free programme running near you this month: football, swimming, athletics, informal play. No app required.
Every programme is drop-in. Bring a friend if you have one; we'll introduce you if you don't. The first session is always the hardest, which is why we make it easy.
The members area is where your progress lives. Honest, ad-free, and entirely yours.
Takes 90 seconds. No card details.
We work with the rest. The children who don’t see themselves as athletic. The parents who lost the habit. The men who haven’t run since school.
We do not sell aspiration. Aspiration is what gym memberships are sold on, and most gym memberships go unused. We sell habit: small, structural, dull, and exactly because of that, it works.
Pick the one that fits. You can join more, swap, or just turn up.
“We do not measure success in steps or in calories. We measure it in the number of children who, on a Thursday afternoon, choose to get off the bus a stop early.”
One sign-up, every programme, in every borough we run in.
90 seconds · no card details · free for life
